Dubai to unveil street paved in gold in luxury jewellery district

Dubai is set to unveil a street “constructed” of gold as part of a pioneering new Gold District, designed to serve as a hub for the emirate’s jewellery industry while attracting tourists and shoppers from around the world, Independent reports.

The Gold District will be a purpose-built precinct featuring more than 1,000 retailers specializing in gold, jewellery, perfumery, and cosmetics, alongside six new hotels, according to Time Out Dubai. The development is located adjacent to the historic Gold Souk, one of Dubai’s oldest traditional markets, renowned for its glittering jewellery and ornaments.

Ahmed Al Khaja, CEO of the Dubai Festivals and Retail Establishment under the Department of Economy and Tourism, highlighted the symbolic significance of the project: “Gold is deeply woven into the cultural and commercial fabric of Dubai, symbolising our heritage, prosperity, and enduring spirit of enterprise. Through this landmark destination, we not only celebrate that legacy but also reimagine it for a new era shaped by creativity and sustainability.”

Property developer Ithra Dubai, spearheading the project, emphasized the district’s role in expanding Dubai’s global footprint in gold and jewellery trading. “With the launch of Dubai Gold District, we are advancing a significant new chapter in the city’s gold and jewellery landscape,” said Issam Galadari, CEO of Ithra Dubai. “By uniting heritage, scale, and opportunity, the District brings together a significant and diverse ecosystem of traders, investors, retailers, and global brands, serving shoppers and visitors across international markets and key global trade corridors.”

The Gold District is part of Dubai’s broader strategy to strengthen its position as a global centre for precious metals. In 2024–25, the country exported approximately £38.8 billion worth of gold to destinations including Switzerland, the UK, and India.

By Vafa Guliyeva