Football fever hits US as Uzbekistan-themed ice cream goes on sale

Ice cream dedicated to the Uzbekistan national football team has gone on sale in the United States.

Football fans can purchase themed ice cream featuring the Uzbekistan flag, with marketers aiming to attract supporters of the national side, Caliber.Az reports via Uzbek media.

The campaign is part of growing commercial interest around the team ahead of its upcoming World Cup fixture against Portugal national football team, scheduled for June 23 in the second round of the tournament.

By Jeyhun Aghazada