Shanghai set to enchant tourists with new Harry Potter Studio attraction in 2027

Travel and Tour World highlights in a new article that Shanghai is about to add a magical new chapter to its tourism story with the highly anticipated Harry Potter Studio Tour.

With the city's reputation as a top entertainment destination, this new attraction is expected to attract international visitors and elevate Shanghai as a must-visit stop for theme park enthusiasts and Harry Potter fans alike.

Reports suggest that Warner Bros. Discovery and Jinjiang International have partnered to bring this immersive experience to Shanghai, choosing Jinjiang Action Park as the venue. The park, which is currently undergoing renovations, is expected to reopen in 2027 to coincide with the launch of the studio tour.

As the demand for experiential attractions continues to rise, industry experts have noted an increasing interest in interactive and immersive experiences. While Universal Studios Beijing already features The Wizarding World of Harry Potter, this new studio tour is expected to offer a more detailed and behind-the-scenes exploration of the films. Inspired by similar attractions in London and Tokyo, the Shanghai tour will likely provide visitors with the chance to interact with original props, step into the iconic Great Hall, and delve into the filmmaking processes that brought the Harry Potter series to life.

Preliminary reports suggest that the Shanghai Harry Potter Studio Tour will span about 53,000 square meters, positioning it as a large-scale entertainment venue. Visitors are expected to spend at least half a day exploring the attraction, highlighting its potential to become a significant tourism draw. However, some sources have indicated that certain regulatory approvals are still pending, meaning some aspects of the project could change. Despite this, industry insiders remain optimistic that the tour will resonate with Chinese audiences, many of whom have been long-time fans of the Harry Potter series.

Global Tourism Implications Experts believe that the launch of the studio tour could solidify Shanghai’s status as a top tourism destination, particularly in the realm of themed entertainment. Some key impacts of this attraction on the global travel landscape include:

A surge in inbound tourism to China, with international fans likely planning trips specifically to visit the studio tour. 

Heightened competition with other global Harry Potter attractions in London, Tokyo, and Orlando.

A boost to China’s domestic tourism industry, encouraging more intercity travel among Chinese Harry Potter enthusiasts.

Industry experts believe that the success of the Harry Potter Studio Tour could open the door for additional themed attractions in China, potentially leading to more collaborations between Hollywood studios and Chinese entertainment companies.

Shanghai has already earned its reputation as a hub for top-tier amusement attractions, with landmarks like Shanghai Disneyland drawing millions of visitors each year. The introduction of the Harry Potter Studio Tour is expected to further enhance the city’s appeal, diversifying its tourism offerings and making it an even more enticing destination for both local and international travelers.

Additionally, tourism boards and travel agencies are likely to capitalize on the attraction's potential popularity by offering Harry Potter-themed travel packages, combining visits to the studio tour with other cultural and entertainment highlights throughout the city.

As 2027 approaches, the global travel industry will be closely monitoring the development of this attraction. If successful, it could set the stage for future large-scale entertainment ventures, further solidifying the growing demand for immersive, franchise-based experiences.

By Naila Huseynova