Media: TikTok users in US report censorship, algorithm changes after Trump "saved" platform

TikTok has resumed service for US users after a 12-hour outage, but many have noticed what they claim is a shift in the app’s functionality.

Following the restoration of access on January 19, several creators voiced concerns that their video recommendations no longer aligned with their usual interests, Caliber.Az reports per Semafor.

Some users also alleged that their primary feed, search function, and comments were being censored. These complaints quickly gained traction, accumulating millions of likes across posts.

In response, TikTok denied any changes to its platform. A spokesperson for the company told Semafor, "Our policies and algorithms did not change over the weekend." Furthermore, an in-app notification informed users that "some TikTok features may be temporarily unstable or unavailable" while the company worked to restore full service in the US.

Despite these technical issues, TikTok faces heightened scrutiny as it struggles to maintain its presence in the US. In particular, the platform must now address concerns over its shifting relationship with political figures, following reports that CEO Shou Chew had become increasingly aligned with former US President Donald Trump. Chew was even present at Trump's inauguration, fuelling speculation about the platform's political leanings.

Other tech giants, such as Meta’s Mark Zuckerberg, have also adjusted their strategies to reflect more conservative views, including rolling back internal diversity initiatives and lifting restrictions on political speech.

Over the weekend, TikTok seemed to embrace Trump’s influence. In a notification sent to US users, the app referenced the former president's involvement in the platform's return. “We are fortunate that President Trump has indicated that he will work with us,” the message read.

As service resumed, another notification echoed the sentiment: "As a result of President Trump’s efforts, TikTok is back in the US!"

By Aghakazim Guliyev