Ukranian envoy in Ireland calls for boycott of Jameson whiskey Due to renewed Russia sales

Ukrainian Ambassador to Ireland Larysa Gerasko has urged the public to stop buying Jameson whiskey in protest at the company’s decision to resume trade in Russia.

Gerasko has accused the brand of playing a role in financing Russian aggression in Ukraine by continuing to trade in Russia, Irish-based RTE reports.

France’s Pernod Ricard’s Jameson resumed sales in Russia last year, claiming it fully complies with all international sanctions. The company noted that the decision was made in order to protect its local teams, their livelihoods and the welfare of their families.

"This also meant reducing the quantities being sold to avoid 'intentional bankruptcy’ which is a criminal offence in Russia and represents a significant risk for our employees" the company said.

However, the Ukrainian envoy refuted the statements, noting that while the company is protecting a few employees, tens of thousands of Ukrainians are being killed by Russia daily.

"We pay the highest price, by human life, and we call on all companies to stop any trade relationship with the aggressor state, the terrorist state," she stressed.

Gerasko also underlined that she will no longer be purchasing Jameson products and encouraged pubs, restaurants and customers to take a similar decision.

In turn, Pernod Ricard said it is working hard to find the best way to navigate the problem while staying committed to protecting its colleagues in the region.