Google ends enterprise sales of Google Glass

Google has stopped selling its Glass Enterprise smart glasses.

Google will also stop supporting its software in September, CNBC reports citing the company’s message on its website.

The move is the end of the line for one of the first -- and still one of the most recognised -- smart glasses product lines from a big tech company.

Glass Enterprise was the successor to Google Glass, a lightweight glasses product that displayed tiny bits of information on a transparent screen in the user’s field of view.

Glass was first sold to developers and early adopters in 2013 for $1,500 and quickly captured the imagination of tech enthusiasts. But despite backing from Google founders Larry Page and Sergey Brin, the Glass project at Google never caught on as a mainstream product. The built-in camera led to fights over privacy, and the product became the butt of jokes on late-night television.