Tim Cook hails "better than expected" Q3 as Apple sells 3 billionth iPhone

Apple has announced impressive financial results for the third quarter of its 2025 fiscal year, beating analysts’ forecasts on both revenue and profit, according to MacRumors.

According to Apple CEO Tim Cook, the quarter turned out to be “better than expected”: the company’s revenue rose by 10% year-over-year to reach $90 billion, while earnings per share increased by 12%.

iPhone sales grew by 13% to $44.6 billion, Mac sales rose by 15% ($8 billion), and revenue from services—including subscriptions, cloud solutions, and the App Store—was up 13%, reaching $27.4 billion.

However, there was a decline in the iPad category, which dropped to $6.6 billion (–8%), as well as in wearables and accessories, which fell to $7.4 billion (–9%).

One symbolic milestone of the quarter was Apple reaching a new benchmark—selling its three-billionth iPhone. Tim Cook attributed this achievement to strong demand for the iPhone 16, which he said significantly outperformed its predecessor in sales momentum.

In addition, Apple’s leadership shared plans for the further development of its voice assistant, Siri. Cook confirmed a “significant increase in investment” in the project, aimed at deep personalisation and the integration of advanced AI-based features.

In September, Apple will hold its annual event, where it will unveil the iPhone 17.

By Vugar Khalilov