When is the best time to post on TikTok?

TikTok has become a video giant in the past few years, with many people taking to the platform to make all types of creative, short-form content.

Although the social media platform was originally known to be a place for youngsters performing trending dance routines, lockdown saw the app grow in popularity enormously, according to Metro.

Everyone from artists to hairdressers, independent shop owners, restauranteurs and more have begun creating TikTok content to expand their brand – and it seems to work.

As a result, people are eager to grow a following on the platform, and achieve maximum engagement, to get their content noticed.

A comparethemarket.com study found that TikTok users tend to be active on the platform in the late evening, from 9 pm onwards.

It’s worth trying to post around this time, to help ensure your content is getting optimum reach.

As with most social media platforms, to keep your followers engaged, you’ll need to post regularly.

Each time you post, followers can learn more about you and your content, plus it gives TikTok the chance to work out your target audience and who to push more of your content to.

It’s also worth keeping updated with TikTok trends. The good thing is that TikTok has a notification centre that actually tells you what is trending.