Azerbaijan eyes global tourism boost through Netflix campaign

The State Tourism Agency of Azerbaijan is set to showcase the country's tourism potential through branded content on the Netflix platform.

Preparations for the campaign are already underway, Caliber.Az reports via local media.

To support the initiative, 510,000 manats ($300,000) will be allocated to Netflix Ads LLC.

Netflix is one of the world's largest subscription streaming platforms, offering films, TV series, documentaries, games, and original productions to audiences in more than 190 countries. The service is available on a wide range of internet-connected devices, allowing members to watch content on demand.

By Jeyhun Aghazada