Azerbaijan has all it takes to boost its textile sector, says ITMF head

Azerbaijan, thanks to its favourable geographic location, has all the opportunities to take its textile industry to a higher and more ambitious level. 

Christian Schindler, CEO of the International Textile Manufacturers Federation (ITMF), said that geography plays an important role in promoting textiles to the global market, but the main measure of success is not production volume, rather the quality and value of the products, Caliber.Az reports via local media.

"It's worth noting that Azerbaijan is not a major textile producer in terms of volume. But volume is not the criterion that matters. What matters is that you produce a quality product, create added value, and operate profitably. There's no point in producing large volumes at a loss. It's better to be a niche producer for a specific market than a mass producer but uncompetitive," Schindler emphasised.

He noted that a comprehensive approach is required for Azerbaijani products to enter international markets, including compliance with environmental, labour, and social standards. 

"As an international platform, we can help the Azerbaijani textile industry become familiar with global standards, adopt best practices from other countries, understand global trends, and prepare for them. It's crucial to be part of the global picture rather than operate in isolation," the CEO said.

Schindler also highlighted the importance of Azerbaijani companies participating in international exhibitions and establishing long-term partnerships with foreign brands.

"To become a reliable partner for retail chains or brands, you need to be visible over time. This requires trust, openness, and professionalism, and such relationships aren't built overnight," he added.

By Khagan Isayev