Nvidia unveils ambitious plan for AI super centres

Nvidia is making a major push toward what it sees as the future of computing: AI-focused data centers, which it now refers to as “AI factories.”

The company’s recent financials underline this strategic shift — in Q4 2024, nearly 90 per cent of Nvidia’s revenue came from its data center division, while gaming accounted for less than 9 per cent, Caliber.Az reports via the foreign website on computer hardware and high technology. 

But Nvidia isn’t content with simply supplying parts to current data center operators. It aims to play a central role in building the next generation of AI infrastructure. According to the company, around 100 of these next-gen AI factories are already in development worldwide. Designed to support a wide array of AI models, these centers will be built with scalability in mind, ready to meet the demands of increasingly advanced AI systems.

This is the vision Nvidia is selling — a future where AI factories are essential to doing business, and Nvidia is at the heart of that transformation. The data center sector is already dominated by tech giants like Amazon, Microsoft, and Google, who operate vast, powerful, and costly server farms designed to handle a wide variety of tasks. In contrast, Nvidia’s so-called AI factories are positioned as more specialized facilities. Nvidia describes these AI factories as “manufacturing intelligence,” but in practical terms, they are envisioned as large-scale data centers dedicated solely to training and running AI.

While training and inference have different hardware demands, both rely heavily on raw computational power — primarily CPUs and GPUs — and Nvidia is a leader in both areas when it comes to AI. Beyond just performance, Nvidia emphasizes the flexibility of its hardware. These AI factories, according to the company, aren’t limited to running a single model. Instead, they can operate multiple AI models simultaneously, allowing businesses to deploy the most effective model for any given task or train new models tailored to their specific goals.

As Ian Buck, vice president and general manager of NVIDIA's Accelerated Computing business, noted during a recent conference call, “That's why NVIDIA has got to work with every single AI company to make sure that our platform is constantly innovating.” Nvidia isn’t aiming to stake a claim in the AI gold rush — instead, it's providing the tools. More precisely, it's offering the high-powered, automated equipment that it hopes will supercharge the race to capitalize on the booming AI market. 

According to the company, an even more advanced version is already on the way for next year. Although gaming is no longer Nvidia’s primary focus, it was the foundation of the company’s success for nearly 30 years. The industry’s steady rhythm of annual product launches created a dependable cycle of new hardware and eager customers—fueling Nvidia’s rise long before it became one of the most valuable companies in the world. 

Now, Nvidia is aiming to replicate that model with AI hardware, betting that a continual stream of next-gen GPUs and AI accelerators will drive its dominance for decades to come. Much like the surge in demand during the Bitcoin mining boom, Nvidia sees its hardware as the key tool for businesses hoping to cash in on the AI revolution.

By Naila Huseynova