Azerbaijan’s Global Media Group arranges training on language of sustainability in media In partnership with UN Global Compact

Global Media Group, one of Azerbaijan's largest media holdings, organized a training session on "The Language of Sustainability in Media" in collaboration with the UN Global Compact, as part of a memorandum of understanding (MoU) signed between the two organizations.

The event, held in the Green Zone of the 29th session of the Conference of the Parties (COP29) to the UN Framework Convention on Climate Change, aimed to strengthen Global Media Group's engagement with international sustainability platforms, raise awareness about climate change, and educate media representatives on the importance of sustainability in media coverage, Caliber.Az reports.

The speaker at the event, Wynne Boelt, Head of Communications at UN Global Compact, shared valuable insights from his international experience and underscored the media’s pivotal role in addressing climate change.

"The media plays an essential role in informing the public, especially on climate issues," Boelt emphasized.

"By highlighting critical sustainability challenges, the media helps raise public awareness and drives collective action for a sustainable future. Global Media Group's efforts in this area are significant, not just for Azerbaijan but for advancing global sustainability goals," he added.

Elnur Abdullayev, Chairman of the Board of Global Media Group, also addressed the event, reaffirming the company’s commitment to sustainable development. "This training underscores our dedication to sustainability and reinforces our role in promoting a green future. Global Media Group is determined to raise awareness about sustainability, both within our organization and in society, through educational initiatives," Abdullayev noted.

The partnership between Global Media Group and the UN Global Compact was formalized in an MoU signed on October 9, 2024. This agreement establishes a framework for joint efforts to promote sustainable business practices and implement the UN Global Compact's 10 principles across society.

Founded in 2017, Global Media Group is a prominent media holding in Azerbaijan, encompassing a wide range of media outlets, including television channels, news agencies, newspapers, and digital platforms both locally and internationally.

For more information about Global Media Group and its initiatives, visit www.gmg.az or follow the company on social media.

The UN Global Compact, launched in 2000, is a global corporate sustainability initiative that includes over 15,000 businesses and 3,800 non-business partners from more than 160 countries, working together to advance sustainable development and corporate responsibility.

For more details on the UN Global Compact, visit unglobalcompact.org.

By Vafa Guliyeva