US professor: Azerbaijan’s Shusha summit tackles misinformation epidemic

President of the US Global Policy Institute, professor Paolo von Schirach has likened the rampant spread of misinformation to a global epidemic akin to COVID-19, emphasising the critical role of forums like the Shusha Global Media Forum in combating this pressing issue.

Speaking to journalists, von Schirach underscored the urgent need to address the proliferation of disinformation through enhanced legislative measures and technological advancements, Caliber.Az reports citing the local media.

"Disinformation is an epidemic. Through forums like these, we exchange ideas on combating this enemy called disinformation. Unfortunately, fake photos and videos are increasingly weaponized to spread misinformation," von Schirach stated.

Highlighting the role of artificial intelligence (AI) in exacerbating this challenge, von Schirach noted the dual nature of technological advancement. While AI development promises efficiency gains across various sectors, it also amplifies the dissemination of false information.

"Artificial intelligence has contributed to the rise in misinformation cases. It has become a tool not only for progress but also for spreading fake news, which I compare to the cancer of the media," von Schirach remarked.

Acknowledging the organizational efforts of the Azerbaijani government in hosting the forum, von Schirach commended such platforms for their pivotal role in fostering innovative solutions to combat disinformation.

"I believe that tightening laws is crucial to defeating disinformation. Events like the Shusha Global Media Forum are instrumental in identifying new tools and strategies," von Schirach concluded.

The 2nd Shusha Global Media Forum on "Unmasking False Narratives: Confronting Disinformation" is taking place in the cultural capital of Azerbaijan on July 20-22.

The Forum, attended by over 150 foreign guests from around 50 countries, including news agencies of 30 countries, three international organizations, and 82 media entities, provides a platform for joint discussions and actions among participants.

The first Shusha Global Media Forum themed “New Media in the Era of the 4th Industrial Revolution” was held on July 21-23, 2023.

The forum includes four panel sessions on "Assessing Impact: Setting the Scope of Disinformation", "Policies and Initiatives for Building a More Disinformation Resistant Society", "The Impact of Artificial Intelligence on Reality, Media and Disinformation: Promoting Media Literacy" and "The Climate Movement and Media".

Officials, media and civil society, government officials and businessmen, representatives of international organisations and media experts from various countries exchange views and experiences at the panel sessions.

These sessions facilitate discussions among officials from various countries, media and civil society representatives, international organization representatives, and media experts. Participants exchange views and share experiences on the highlighted topics.