Georgia sanctions retailer for misleading consumers with imitation Apple products

The Georgian Competition and Consumer Agency (GCCA) has ruled that "iPhone Georgia" LLC, operating under the brand name "Technolab," engaged in misleading commercial practices by selling products that closely resemble genuine Apple Inc. items without clearly disclosing their true origin.

Following an investigation, the GCCA found that the company marketed electronics whose design and packaging mimicked original Apple products, despite not being affiliated with or authorised by Apple Inc., Caliber.Az reports via GCCA.

In addition, warranty documents issued by Technolab reportedly labelled the products’ brand and model as “Apple,” even though the company later acknowledged that it does not sell authentic Apple merchandise.

According to the agency, such conduct breaches Georgian consumer protection laws, which require that consumers be given full, accurate, and clearly presented information—particularly in the state language—before making a purchase. The GCCA emphasised that misleading or deceptive practices undermine consumers’ ability to make informed decisions and violate the principles of fair commerce.

As a result, the GCCA has issued a binding directive ordering the company to rectify the situation. "iPhone Georgia" LLC has one month to bring its practices into compliance with the law and take appropriate steps to restore the rights of any consumers affected by the misleading conduct.

By Sabina Mammadli