Top official: Azerbaijan’s media reforms aim to counter disinformation

Azerbaijan is pursuing wide-ranging reforms to modernise its media sector while stepping up efforts to counter disinformation campaigns targeting the country, Hikmet Hajiyev, Assistant to the President of Azerbaijan and Head of the Foreign Policy Affairs Department of the Presidential Administration, said at the 4th Shusha Global Media Forum.

According to Hajiyev, the reforms are focused on strengthening professional journalism, enhancing the capacity of media institutions, promoting ethical standards, improving media literacy, and helping the sector adapt to rapid technological change, Caliber.Az reports per local media.

He said Azerbaijan has frequently been the target of international disinformation campaigns.

"Many politicians and experts have witnessed large-scale disinformation and smear campaigns directed against Azerbaijan. We verify this information and provide fact-based responses. However, proving the truth has become more difficult today because technology giants and some institutions that are supposed to fulfil the role of professional journalism sometimes actively participate in the dissemination of disinformation."

Hajiyev also said the Shusha Global Media Forum highlights the importance of peacebuilding through dialogue and cooperation.

"The discussions and exchange of views held within the framework of this forum will create a solid foundation for the formation of a stronger, more resilient, and more responsible global information environment," Hajiyev added.

By Sabina Mammadli